Fractional GTM · Developer-First Startups

You built the product.
Now build the sales motion.

I embed with early-stage technical teams to design the 0→1 go-to-market. ICP, positioning, pipeline, pricing. So you can hire your first AE with confidence, not guesswork.

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10yr
Enterprise SaaS &
cloud sales
$10M+
Enterprise contracts
closed
0→60
Customers onboarded as
first sales hire
$200M+
Combined exits at
former employers
The Problem

Technical founders are exceptional builders. Sales is a different muscle.

01 You're growing through warm intros and inbound, but there's no repeatable motion behind it
02 You need someone to pilot the sales cycle, and make sure it works
03 Enterprise deals are getting increasingly complex and require full-time sales effort
04 You're starting to think about a first GTM hire but aren't sure the right profile to look for
How It Works

Embedded, not advisory.

3-Month Sprint Monthly retainer

I work alongside your founding team as the first GTM leader. I design and then pilot the sales process alongside you, so that your first AE can hit the ground running.

  • ICP definition
  • Sales tech stack design + implementation
  • Defining the value narrative
  • Sales deck
  • Qualification-to-close playbook
  • Pricing architecture
Also available: a 3-week GTM workshop, a structured sprint delivering positioning, playbook, and a 90-day action plan with a clear handoff.
Who I Am

I've spent a decade selling cloud infrastructure and developer tools to enterprise buyers. I was the founding commercial hire at an a16z-backed AI infrastructure startup, where I built the pipeline from zero to 60 customers. Before that, I managed a large enterprise portfolio at AWS.

I've sat across from procurement, legal, and CTOs at Fortune 500s on behalf of companies your size. I know which early mistakes compound and which moves accelerate growth.

30 minutes. Free diagnosis.

Tell me where you're stuck. I'll tell you honestly if I can help.

Book a discovery call